Group Discussions
Group discussions are ideal for exploring and maximizing ideas as insight comes from the dynamic dialogue and social interaction between individuals.
In Depth Approaches
When conducting target illumination work, when discussing highly sensitive topics, or when interviewing high net worth individuals, physicians, or B2B targets, we rely on one on one interviews.
In the Moment
While we have been working with online qualitative approaches since the mid 1990s, mobile has been the real game changer in qualitative marketing research.
Custom Immersions
Many clients come to us asking that we help get them closer to their consumers. We believe that this cannot be done if there is a one-way mirror separating our clients and their customers.