Imagine being able to interview people from all over the country without having to leave your home or office and without having to sacrifice on the quality of the research. That’s the idea behind Webcam Interviewing. Vertigo Partners uses its own customizable platform to interview all types of participants from moms to doctors and dads to students. In Webcam interviewing:
- You can see and hear all respondents (no more chatroom style interaction)
- Virtually any form of stimuli can be shown (concepts, animations, Websites, etc.)
- Clients observe from a “virtual back room” and can interact with the moderator via an integrated instant messaging platform
We find Webcam interviews combine the best of traditional qualitative research (interpersonal communication) with the benefits of online research (better geographic disparity). When you consider there are no flights to catch or hotels to check into, Webcam interviewing is not only more convenient, but it is also less expensive than traditional qualitative approaches.