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Recruiting and Logistics
We can quickly source qualified and energetic people and manage all aspects of the project.
In-person and remote interviewing solutions for individual or group discussions. Advanced remote interviewing platforms available.
Sharing the Stories
Engaging deliverables including written reports, video sequences, and audio stories.
Build the right thing, then build it right.
If there’s one word that could be used to summarize me, it would be curious. I’m in my element when uncovering why people do what they do or think what they think. This curiosity fuels my passion for research, drives the plots of my novels, and informs the 20+ articles I’ve published over the years.
I cut my teeth doing User Experience (UX) research at Modem Media, the world’s first interactive agency where, during the 1990’s, I worked with clients such as Delta Air Lines, Citibank, and JCPenney to understand what consumers wanted in interactive experiences. My findings would be the springboard for website development and ensured that what the agency built was aligned with user needs. Later on in the development process, my team would come back into the picture by conducting both prototype and usability testing.
I spent some time on the client side of the business working with companies such as MasterCard and Unilever in roles with responsibilities in relationship marketing, global promotions, and market research.
I live in Stamford, CT with my wife Nicole and our college-aged triplets Grace, Patrick, and Maggie. My hobbies include running, creative writing, and performing stand-up comedy.
I help my clients uncover the consumer insights that inform product development, craft compelling messaging strategies, and optimize user experiences.
I share the stories I uncover in written form, as video sequences, and as audio stories. I tap into my creativity as a writer to keep client audiences engaged.
I’m a writer at heart. In addition to the dozens of articles I’ve written for industry publications, I’m the author of eight novels and countless editorials.
“I have worked closely with Mike on a number of projects. I have always found Mike to be extremely professional and in tune with our brand objectives and consumers. Additionally, I found Mike to be extremely pragmatic and a solid team player.”
Rob Master, VP Media and Digital Engagement at Unilever
Consumer packaged goods
Pepsi, Unilever, Bic, Mondelez, & Edgewell Personal Care
American Express, Bank of America, & PNC Bank
Facebook, Google, Amazon, & Philips Consumer Electronics
communications & Entertainment
T-Mobile, Spectrum, & Time Warner
Armored Auto Group & Honda
Genentech, Allergan, GSK, & Sanofi-Aventis
At its best, Qualitative Research helps my clients build a sense of empathy for their consumers. Sometimes, it even impacts the way we moderator's look at the world. This article summarizes a project that changed my perspectives on healthcare reform. Click Here to...
I was an early adopter in the use of webcams for qualitative interviewing. While today's technology is very promising, it is not yet perfect. This article summarizes some lessons to keep in mind when interviewing via webcam. Click Here to Read this Article
The bulk of my projects are in the subfield of shopper insights. In this article I argue that the internal structures of shopper insights and shopper marketing departments be revamped in order to bring more rigor and discipline to the field. Click Here to Read this...
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77 Rocky Rapids Road, Stamford, CT 06903