The album The Wall by Pink Floyd is, in my mind, a masterpiece. Like the wall Pink built around himself in the album, I believe that marketers build up walls between themselves and their consumers. In this article I argue that it is time to tear down this wall and I...
Back in 2000, I helped launch a company called Dynamic Logic. The company was built around 1 core idea, that the value of online advertising was being underreported due to the industry’s reliance on click through. We set out to change all that by proving there...
