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5 Tips for Successful Online Focus Groups

5 Tips for Successful Online Focus Groups

Since our founding over a decade ago, Vertigo Partners has been an early adopter of remote qualitative research technologies. Whether you are looking to interview participants face to face in real-time, engage them in longer term diary studies, or do a combination of...
Using UX research to help create new products and services

Using UX research to help create new products and services

I first started conducting user experience (UX) research back in 1997 while working for Modem Media, a digital ad agency. At that time, we were building some of the world’s first consumer-facing websites (mobile was still far off) for clients such as AT&T, Delta...
Dear Cannabis Industry

Dear Cannabis Industry

I was fortunate to begin my marketing research career in 1996 when the World Wide Web was in the early days of becoming a consumer medium. Before then, my research experience was academic in nature working on some original research attempting to link child abuse and...
Brian Anderson of Anderson Porter Design

Brian Anderson of Anderson Porter Design

Brian is a founding Partner of Anderson Porter Design and has developed a proven process of project delivery in the Cannabis Industry. To date, he has designed facilities for cultivation totaling over 150,000sf as well as 14 retail dispensaries. His path to this...
New York Times Bestselling Author Lou Aronica

New York Times Bestselling Author Lou Aronica

Lou Aronica didn’t intend to be a writer; born on Elvis Presley’s birthday, Lou felt it was his destiny to be a rock star, but that all changed after a teacher encouraged him to develop an evident talent for writing. After graduating college with a degree in English,...