It seems as if there is always tension between those who create stuff and those who are tasked to evaluate it. In this article published in Quirks’s Marketing Research Review, I argue that this tension does not always have to be negative.
It seems as if there is always tension between those who create stuff and those who are tasked to evaluate it. In this article published in Quirks’s Marketing Research Review, I argue that this tension does not always have to be negative.