Going one on one to gain depth
When conducting target illumination work, when discussing highly sensitive topics, or when interviewing high net worth individuals, physicians, or B2B targets, we rely on one on one interviews.
Interviews are conducted in a variety of formats including in person, over the telephone, or online via our proprietary webcam enabled platform.
We are highly skilled in applying projective techniques and other insight discovery tools to get below the surface of what is being discussed. Some of the tools in our toolbox include collages, picture sorts, love letters, dear john letters and brand personification.