Dear Cannabis Industry

Dear Cannabis Industry

I was fortunate to begin my marketing research career in 1996 when the World Wide Web was in the early days of becoming a consumer medium. Before then, my research experience was academic in nature working on some original research attempting to link child abuse and...
Focus Groups

Focus Groups

Focus groups remain a powerful an efficient way of conduct qualitative research.  When working with focus group footage, we like to include some reaction shots based on what a participant is saying. We find that this brings some extra “sizzle” to the edit....
Retail

Retail

We can only film in store when our clients receive written approval from their retail customers. The primary benefit of having in-store footage is to highlight what shoppers like as well as find frustrating about the shopping experience for various categories.  This...
In Home with Behavior

In Home with Behavior

When interviewing people in the places where behavior can be observed, we always recommend capturing some of the behaviors that people mention in their interviews.  In her interview, this woman spoke about how she conserves water while watching her dishes. To...
Man on the Street

Man on the Street

Sometimes it is powerful to interview people either before or after they engage in a specific behavior.  We intercepted some shoppers before and after they shopped at a “dollar” store in order to capture some “real” reactions to shopping at the...