Dear Cannabis Industry

Dear Cannabis Industry

I was fortunate to begin my marketing research career in 1996 when the World Wide Web was in the early days of becoming a consumer medium. Before then, my research experience was academic in nature working on some original research attempting to link child abuse and...
Episode 15 – Allison Yacht of Bravehoods

Episode 15 – Allison Yacht of Bravehoods

Shortly before her daughter was to begin kindergarten, Allison heard the words that no parent wants to hear – your daughter has cancer.  As treatments progressed, and hair was lost, her daughter Meredith was eager to find some item of clothing that would help her...

Episode 14 – Jeryl Abramson

In the course of my job, I have had the opportunity to meet some wonderful people who have shared their stories with me (and my clients) over the past 20 years. Of course it is fair to say that some of these stories stand out more than others. About seven years ago, I...

Episode 13 – Dave Mezzapelle

I recently had the opportunity to sit down with Dave Mezzapelle, a serial entrepreneur who founded the Contagious Optimism movement (www.contagiousoptimism.com).  He truly believes that we all have the capacity to make optimism contagious just by sharing our...

Episode 12 – Andy Greenfield

How important is curiosity in business? Andy Greenfield has a point of view. In 1996 I was a 22-year-old kid working in the new field of digital marketing while Andy was pioneering new ways of conducting business online.  By that point in time, he was already a...