Meet the Team
Michael Carlon - Founder and Managing Storyteller
Michael Carlon is the founder and managing member of Vertigo Partners, LLC – a Connecticut based qualitative research boutique that uses traditional and emerging research methods bringing the voice of the consumer to marketing challenges. Mike loves to conduct target illumination projects, ideation workshops, and concept exploration & development sessions. He is a RIVA trained moderator and a Unilever Alum, where he worked for years across the company’s personal care brands as a Sr. Insights Manager.
In addition to the research business, Mike hosts the Uncorking a Story podcast featuring depth interviews with everyday people who are making extraordinary differences in the world today. He’s also the author of five novels and is currently working on his sixth.
Mike is an “out of the box” type moderator who brings his dynamic personality, quick sense of humor, passion for improvisation, and rapport building skills to every project. He’s worked across just about every category but his sweet spots are in financial services, CPG, healthcare, and consumer technology. Checkout our Podcasts to hear his interviewing style first hand. He holds a BA in Psychology from the University of CT and an MBA with a concentration in marketing from Fairfield University.
Wendy Waesche - Sr. Storyteller and Lead Strategist
Wendy started her career in research as a quantitative consultant with Nielsen. She quickly caught the marketing bug and honed her brand strategy skills at Sara Lee and Cadbury Schweppes where she ultimately served as the Director of Marketing for the Mott’s portfolio.
Wendy’s favorite part of marketing has always been talking to consumers and watching brand stories unveil. She brings a client’s eye to research and a disciplined, yet creative approach to uncovering key, actionable insights.
In addition to packaged goods and beverages, her brand and insights work extends across the fashion, spirits and finance categories. She loves talking to parents and kids and specializes in dual parent/kid target research and positioning strategies.
Wendy has earned a BA in Government from Connecticut College and an MBA with a concentration in marketing from New York University.
Jenny Brandt - Project Director
Jenny honed her project management skills in the entertainment industry, helping TV and film clients deliver on time and under budget. Pairing her deep interest in consumer behavior with a solid track record in operations, scheduling and logistics, Jenny has designed and overseen research projects in categories such as entertainment, CPG, retail and technology. She holds a BA in Psychology from Pomona College and a Masters in Education from Claremont University. Since Mike and Wendy are often in the field, Jenny serves as our clients’ primary point of contact during the recruiting process.
Joe Indusi - Creative Director
Former Hollywood insider who saw a niche in filming and editing insight interviews. He is personal friends with A-List director Joe Dante (Gremlins, Innerspace, The Twilight Zone) and can find a way to film any interview – anywhere – and deliver it to whatever screen a client would like to view it on. He was given the nickname Twilight by an intoxicated Texan who was none too pleased that Joe was playing pool with the former’s girlfriend in a hotel bar. To be fair, he was dressed quite vampiric that evening.
His multi-camera approach to filming group discussions is unique and eliminates the dreaded “pan” from the equation. His user experience setup is also miles away from what other companies can provide.
Beyond video capture, Joe’s videos have been praised by clients all over the world and brings a professional filmmaker’s eye to the editing process.